What is included in the workshop?

• Printable study guide
• Downloadable diagrams of the main concepts
• Workbook with resources
• BRMBOK from BRM Institute (digital copy) 
• Certificate of Completion from IT Chapter

Learning outcomes

You can expect an interactive and lively workshop, with a high-level introduction to successfully navigate the complexity of various BRM topics such as:

• Defining BRM as a capability, role, and discipline
• Providing the language needed to change perceptions and perspectives
• Learn how the BRM discipline interacts with other disciplines (project management, architecture, Business Analysts, Business functions, strategy, etc.) inside an organization
• Basic introduction to the different frameworks, processes and models to bring structure and guidance to BRM

Workshop Outline 

1. BRM defined
2. Common Challenges
3. Language Needs to Evolve
4. BRM Disciplines

   – Demand Shaping

   – Exploring

   – Servicing

   – Value Harvesting

5. Strategic Role of BRM

   – Tactical vs. Strategic BRM

6. BRM in action

   – Driving Value

   – Definition of Business Value

   – Value Framework

   – Value Management Process

   – Value Measurement

7. Evolving Culture

   – Organizational Behaviour

8. Closing – How your challenges